including a face cleanser, eye cream, and moisturizer — was all-natural. “The idea that you’re exercising and trying to eat well and then slathering yourself with chemicals, parabens, and silicones — it’s not great.” A few months later, she went on The Tonight Show to promote the line. She and host Jimmy Fallon dipped McDonald’s french fries into a pot of her moisturizer and ate it, presumably to show how pure it was.
Paltrow often peddles questionable science and theories. But she’s far from alone in her skepticism toward conventional makeup and skin care. Over the past few years, a parallel beauty industry has exploded alongside the traditional one. “Natural” beauty; “clean” beauty. Many new brands and retailers are basically saying, “Your regular beauty products contain all sorts of dangerous stuff. Use these safer ones instead.” It’s a complicated claim and pretty hard to prove conclusively, but it’s a message that has caused radical upheaval in the cosmetics industry.
These companies are responding to legitimate concerns about certain chemicals, like BPA and phthalates. Then there have been some high-profile lawsuits like the Johnson & Johnson ovarian cancer talc cases, in which juries have awarded multimillion-dollar settlements to people who claimed using baby powder for years caused their cancer. Then the hair care company Wen settled a $26 million class-action case because one of its products was allegedly making people’s hair fall out. Consumers have become afraid of chemicals and started looking for products they think would be “natural” or “safer.”
The backlash against traditional beauty companies — and the rise of “clean” ones — might have been inevitable. As scary-sounding reports about ingredients made the rounds over the years, consumers demanded answers. But cosmetics regulation laws in this country haven’t been meaningfully updated since 1938. The Food and Drug Administration, contrary to what some people assume, only has minimal oversight of the beauty industry. For the most part, beauty companies regulate themselves.
But now cosmetics industry regulatory legislation that languished for years is closer than ever to becoming law. And the traditional big beauty conglomerates are scared enough of the clean beauty backlash that even they are actively seeking more oversight. It’s going to fundamentally change how brands talk about beauty and how we as consumers shop for it.
Shopping for “safe” cosmetics
Natural products used to be sold primarily in health food stores and farmers markets with labels decorated with pictures of leaves. It was a very specific niche and not taken seriously by the beauty industry. But now sleek new brands positioning themselves as “cleaner” alternatives to the mainstream are exploding.
Daniela Ciocan — the marketing director at Cosmoprof North America, an entity that hosts a large expo where brands can display their wares in hopes of landing retail placement — says that thanks to retailer and customer demand, this year the organization doubled the amount of space it dedicated to new “clean” brands at the 2017 convention.
In the past 12 months, so-called natural brands like Tata Harper and Jessica Alba’s Honest Company products have made up about a quarter of all higher-end skin care sales, according to the NPD Group. The category is growing at a faster rate than last year.
This news has been published by title Woman Accused Of Drawing Gun On Shopper Who Cut In Line At Grocery Store
If the page you entry is mistake or not retrieve perfectly, keep amused visit the indigenous web in source CLICK HERE
Thank you for your visit to our website, hopefully the instruction we convey is useful, get not forget to ration and subscribe our web to get more information.[TAG]1339