Two weeks later, they hold a press conference in the wee hours of the morning, where they announce the top 10 Big Tex Choice Awards finalists. Each finalist is paraded in front of reporters and cameras while the Senior VP of Public Relations reads a description of their dish.
At the end of August, at a live event with even more fanfare, the State Fair of Texas finally reveals the three winners of the Big Tex Choice Awards. Eight “celebrity” judges taste the finalists and award winners. The public can take part and be the first to taste everything – for $125, the price of a ticket to this year’s awards.
They’re still not done, though — 10 days out from opening day, they issue yet another press release, a list of “more new foods,” which includes the semifinalists from July, but this time with descriptions of each dish. News outlets all across North Texas pick up and highlight each announcement, online, in print and on TV. The State Fair of Texas knows how to get people hyped for the new fair food.
But when you finally arrive at the fair, after two months of being bombarded by tales of the wackiest, weirdest and best-tasting things you can eat this year, they don’t make it easy. It’s like a scavenger hunt trying to find these crazy concoctions they’ve been touting for weeks.EXPAND Can't find what you're looking for? Skip the maps and head to an information booth.
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