The change in practices came last week, as Sonos users received an email informing them of the company's updated policies. While users had the ability to accept the new terms or not, they no longer had the ability to opt out of specific parts of the agreement, including those that deal with Sonos’ ability to collect data about its users.
The new policy insists “Sonos respects your privacy and your rights to control your personal data,” while noting the company will begin to collect a number of data points once an update designed to allow for smart speaker integration—including support for Amazon Alexa devices—launches in the near future.
Of the data Sonos will automatically collect from its users is considered “functional data”—information the company has determined is essential to the function of its devices. Included in that batch of data are email addresses, IP addresses, account login information, device data, hardware information, room names and error data.
"If a customer chooses not to acknowledge the privacy statement, the customer will not be able to update the software on their Sonos system, and over time the functionality of the product will decrease," a spokesperson for Sonos told ZDNet.
A company is well within its rights to collect some data about its devices—especially information that is essential to keep the device operational—but Sonos’ attempts to force its new and potentially excessive data collection practices upon users, with the lone alternative being for the speakers to cease to work altogether, has drawn the ire of consumers and advocacy groups, including the Electronic Frontier Foundation and the Center for Democracy and Technology.
Sonos is not the only company to attempt to dip its hand further into the tank of user data in recent months. Media server software provider Plex also told its customers last week that it would start collecting more data about its users, including device data.
Plex received a significant amount of community push back over the change—which, like Sonos, it did not present an opt-out option for. The outcry from users eventually pushed Plex into reversing course and assuring its users that its service doesn’t “collect data that tells us what is in your library."
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