Sonos: Accept Our New Privacy Policy Or We May Brick Your Device

The company has recently announced integration with voice responsive smart speakers like Google Home and Amazon Echo. As Sonos rolls out the integration it will begin collecting more customer data about audio settings, system errors and other account information of users.

And if they don’t agree, they won’t be able to update their speakers which means they will soon “cease to function,” the company says.

A Sonos spokesperson reportedly told ZDNet “if a customer chooses not to acknowledge the privacy statement, the customer will not be able to update the software on their Sonos system, and over time the functionality of the product will decrease.

“The customer can choose to acknowledge the policy, or can accept that over time their product may cease to function,” the spokesperson said.

The ultimatum quickly drew criticism from annoyed customers, as well as privacy advocates.

“I’ll happily toss my system if true. Privacy matters and good companies respect their customers. Your move @sonos,” wrote Canadian designer Jim Oslen on Twitter.

Another Twitter user took to the social media platform demanding a refund for his Sonos speakers.

“Your new privacy policy is not going over well. Expect backlash! I want a refund for my 3 speakers,” wrote user Rinky Dink.

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