If stocks are going to make a comeback Friday, it could have a lot to do with J.P. Morgan Chase.
The bank, along with Wells Fargo and Citigroup , is set to release earnings. But J.P. Morgan, the crème of the banking sector is the one to watch, particularly during its conference call in the hour before the opening bell.
"I think the market is going to be laser focused on J.P. Morgan," as it's the first big blue chip to report, said David Lefkowitz, senior Americas equity strategist at UBS Global Wealth Management's Chief Investment Office.
J.P. Morgan is set to report earnings at around 7:00 a.m. ET Friday morning and traders will be listening to CEO Jamie Dimon's comments about the economic and banking outlook on the bank's earnings conference call at 8:30 a.m. ET. The bank is expected to report earnings of $2.25 a share for the previous quarter, up from $1.65 a year ago, according to Thomson Reuters. Revenues are expected at $27.5 billion versus $25.2 billion the same period a year ago.
Lefkowitz says he expects the market sell-off that has knocked 6.4 percent off the S&P 500 since the start of October to be a relatively short-term phenomena and earnings season could be the catalyst that turns it. He also said the bigger driver of the sell-off was probably fear about the impact of trade wars and tariffs on profits, rather than the recent rise in interest rates.
"It's hard to predict when the precise bottom is in with these type of events, but I think the risk reward is looking more attractive and our six month target on the S&P is 2,950. I think earnings season is going to be very crucial," said Lefkowitz.
"If our perspective is right, it's about growth and the more we hear form companies about the growth outlook, and if it's in tact, that would be a possible catalyst to move things higher."
Stock futures were higher Thursday evening after a second sharp rout earlier in the day. The S&P 500 closed down 2.1 percent at 2,728, and the Dow was down 545 points, to 25,052, a 2.1 percent decline. Nasdaq slid 1.3 percent, to 7,329. Stocks attempted to stage a reversal Thursday but failed, though the market did not close on its lows as it did on Wednesday.
In this week's sell-off, the market has broken through many key technical levels, which have been widely watched across the market —not just by chart analysts. The S&P 500, for instance, broke through a key momentum level, the 200-day moving average, Thursday. That level was 2,765.
"It's the 200-day test. Today we were driven down to the 200-day moving average. Sometimes, it's very important to hold it but it's really important to see how it acts for two or three days," said Scott Redler, partner with T3Live.com. Redler, who watches short term technicals, said if stocks can bounce and hold, it would be a good sign that the selling could be nearing an end.