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THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.

ANNOUNCER: It's Friday, January 28, 2000.

Tonight on CNN NEWSSTAND. The grandmothers, the Dominican nuns, the attorney general, the president, the father in Cuba, the cousin in Miami -- what a week for a little boy caught in the middle. Tonight, NEWSSTAND looks for answers.

(BEGIN VIDEO CLIP)

LUCIA NEWMAN, CNN CORRESPONDENT (on camera): Why don't you go yourself to the United States to fetch your son if you love him so much?

(END VIDEO CLIP)

ANNOUNCER: A Super Bowl legacy, Vince Lombardi, and that legacy lives on. The words, the face are eerily familiar.

(BEGIN VIDEO CLIP)

VINCENT HENRY LOMBARDI: You must pay the price to win. Success is paying the price.

(END VIDEO CLIP)

ANNOUNCER: Meet Vincent Henry Lombardi, a son who's not a carbon copy of his father.

And what would the Super Bowl be without the ads?

(BEGIN VIDEO CLIP, ADVERTISEMENT)

UNIDENTIFIED ACTOR: ... to equal a given number.

UNIDENTIFIED ACTRESS: What is a logarithm?

UNIDENTIFIED ACTRESS: What is a logarithm?

UNIDENTIFIED ACTOR: You're absolutely right.

(END VIDEO CLIP)

(BEGIN VIDEO CLIP) UNIDENTIFIED MALE: If you want to get people's attention in advertising, show some combination of sex, animals and babies, but probably, you know, not all at the same time.

(END VIDEO CLIP)

ANNOUNCER: And where would television ad makers be without animals?

From the cow to the dog to well, these guys.

(BEGIN VIDEO CLIP)

UNIDENTIFIED ACTOR: Frankie, what a nightmare.

UNIDENTIFIED ACTOR: What? Are the frogs back?

UNIDENTIFIED ACTOR: No, it's the guy from CNN.

(END VIDEO CLIP)

ANNOUNCER: Tonight an exclusive interview.

(BEGIN VIDEO CLIP)

BRUCE BURKHARDT, CNN CORRESPONDENT: Louie, right now, you're filming on one of the Super Bowl spots. Can you tell us what's that about.

UNIDENTIFIED ACTOR: No, next question.

(END VIDEO CLIP)

ANNOUNCER: A behind-the-scenes look at how they come to life.

(BEGIN VIDEO CLIP)

UNIDENTIFIED ACTOR: I'm watching you CNN.

UNIDENTIFIED ACTOR: Celebrities.

(END VIDEO CLIP)

ANNOUNCER: CNN NEWSSTAND, with anchors Stephen Frazier in Atlanta and Carol Lin in Manchester, New Hampshire.

STEPHEN FRAZIER, CNN ANCHOR: Good evening. Welcome to NEWSSTAND on this Friday before the Super Bowl.

CAROL LIN, CNN ANCHOR: It's been a week of hype in Atlanta no doubt. also here in New Hampshire, with the primary just days away, and even more from Havana to Washington, with the future of a little boy at stake.

FRAZIER: Elian Gonzalez, whose life has turned in so many remarkable ways during these past two months today, today his status was taken up in Congress and in Moscow and in a federal court. A federal judge in Miami moved up the date of a hearing to February 22. At issue, a lawsuit filed by Elian's Florida relatives seeking political asylum for the boy. Attorney General Janet Reno restated her position that the person legally responsible for the child is his father in Cuba.

Leading members of Congress said today that lawmakers have grown cooler to the idea of granting citizenship to the 6-year-old. Also the Catholic nun who helped facilitate Elian's meeting with his grandmothers made the rounds in Washington to argue that he stay in this country, and Russia's foreign minister said he should be returned to Cuba.

It's a custody battle that raises more questions at every turn, so tonight, we have asked CNN reporters in Miami, Washington and Havana to consider some of these issues.

(BEGIN VIDEOTAPE)

FRAZIER (voice-over): It's been 64 days since Elian Gonzalez was found strapped to an inner-tube and rescued from the Florida coast, and since then, new questions would arise just every day, first and foremost, custody.

SUSAN CANDIOTTI, CNN CORRESPONDENT: There's been no other case anything remotely like this one. Here you have a little boy who survived an incredible journey at sea, and then you have his mother die and his father left behind in Cuba, who says he didn't know about his son making this trip, and his father wants him back.

JUAN GONZALEZ, FATHER OF ELIAN GONZALEZ (through translator): It simply is a matter of fact -- he is my son, and he belongs to me.

FRAZIER: Question: Did the boy's father know about the trip in advance?

CANDIOTTI: Elian's father said he didn't know about the trip ahead of time. He noticed that he wasn't coming home from school one day, and he became worried. You just don't disappear off the face of the earth in Cuba. He suspected that the boy's mother may have taken him to the United States. He called the Florida relatives and asked them if they had seen him, asked them to look out for his boy, because he may be on his way over to Florida.

FRAZIER: But what do we know of Elian's late mother, who chose to leave her family and make this risky journey?

NEWMAN: No one that knew her, or very few people that knew her, had any inkling that she planned to go to the United States, but she was in love with someone who had gone to the United States. He had left as a rafter, and he had come back three months later because he had missed her and missed the rest of the family. And according to people that knew her well, she left because he wanted her to go.

FRAZIER: Elian's grandmother said her daughter was unstable. RAQUEL RODRIGUEZ, ELIAN'S MATERNAL GRANDMOTHER (through translator): She had a person living with her who was very violent, harsh with her, and pushed her to be in that position.

FRAZIER: But do we know anything else about Elian's mothers state of mind or her reputation?

NEWMAN: She was a very, very good mother. She was not by any means a tart or a partygoer. She was a serious person. She had a good job, by Cuban standards.

FRAZIER: Still more questions arise about the organization that helped Elian's grandmothers come to the United States. The National Council of Churches, based in the United States, paid for this reunion. They are an organization with deep pockets.

JOAN BROWN-CAMPBELL, NATIONAL COUNCIL OF CHURCHES: This is not a government expense at this point. The council of churches is bearing a fair amount of expense at this point.

FRAZIER: Still more questions -- if Elian's grandmothers were anxious to see their grandson, then why didn't they go straight to Miami? Why did they go to New York City and Washington.

MARTIN SAVIDGE, CNN CORRESPONDENT: Because the story has become mixed with politics, there's no question about that, on both sides of the Florida straits. Obviously, the family knew that there was legislation that was being discussed in Washington D.C. about making the young boy an American citizen.

SISTER JEANNE O'LAUGHLIN, BARRY UNIVERSITY: And this young boy needs nourishment and care.

FRAZIER: This week, another player emerged. Who is this woman who was brought in to help mediate the custody fight?

CANDIOTTI: Sister Jeanne O'Laughlin was asked to become involved in this situation because of her friendship with U.S. Attorney General Janet Reno and the director of the Immigration and Naturalization Service, Doris Meissner. She had a had a phone call with both of those women, who asked her to provide the kind of neutral setting they wanted for the grandmothers to visit their grandson.

FRAZIER: When the grandmothers met with Elian, it was behind closed doors, and still debated, what really happened at that meeting.

RODRIGUEZ (through translator): When we said goodbye to him, it was very sad. It was a very sad moment.

FRAZIER: If Elian really was sad to part with his grandmothers, then why did sister Jeanne O'Laughlin, who first believed Elian should be in Cuba with her father, change her mind? Sister Jeanne O'Laughlin today:

O'LAUGHLIN: The reason I'm so concerned is that what I experienced in the visit, not only of the fear of course which I've shared with you of the grandmothers, but my real concern, that Elian cannot afford another death in the near future, and that death would be to leave the women in the family that he presently has bonded with.

FRAZIER: But family ties are not the same as custody, which raises questions about the government's role in this.

PIERRE THOMAS, CNN JUSTICE CORRESPONDENT: Reno has said, with perhaps more passion than I've seen her on most issues, after covering her for about 7 years -- she said, simply, this is about a boy and his father, that you have to move back all the emotion of the exile community in Miami and the emotion of Fidel Castro, and you have to think about a father and a son, and that if you were this father, you would want your son back.

WILLIAM J. CLINTON, PRESIDENT OF THE UNITED STATES: There is a law here. There are people charged with making the decision. I think they ought to do their best within the parameters of the law, do what seems to be best for the child.

FRAZIER: And perhaps the most asked question this week: Why doesn't Elian's father retrieve his son himself?

GONZALEZ (through translator): My presence over there is impossible, totally impossible, because I will not go there. I will not travel there.

SAVIDGE: I believe that there was perhaps fear on the part of the Cuban government that if he went, he may remain.

GRETA VAN SUSTEREN, CNN LEGAL ANALYST: I think he will go home. But it would make it much easier if the father would come get him, because it would make it cleaner and simpler, because if that father shows up on American soil, I can't imagine a judge not saying, this is your boy. You take your boy.

(END VIDEOTAPE)

FRAZIER: Now after all of that, the biggest question is still, how will this end? Here's what most Americans think. A new CNN/"USA Today" Gallup poll shows 67 percent approve of the INS decision to send Elian back to Cuba, with, as you can see there, only 25 percent disagreeing.

The grandmothers are expected to return to Cuba tomorrow. Next week on NEWSSTAND, other children who ended up in this country, but who unlike Elian, live in detention centers, many of them with no one fighting for them.

We'll be right back.

ANNOUNCER: Still ahead, living up to the Lombardi legacy.

(BEGIN VIDEO CLIP)

VINCENT HENRY LOMBARDI: You must pay the price to win. Success is paying the price. (END VIDEO CLIP)

ANNOUNCER: Vince Lombardi's son, on growing up in his father's shadow, when CNN NEWSSTAND continues.

(COMMERCIAL BREAK)

LIN: The latest on election 2000 now. Just four days until New Hampshire's first-in-the-nation primary. The latest CNN/"Usa Today"/Gallup tracking poll shows Democratic front-runner Al Gore widening his lead over rival Bill Bradley. Likely voters split 56 percent to 40 percent in the vice president's favor. Gore appears to have gotten a boost from his strong showing in Iowa. He triumphed in the Hawkeye State's Democratic caucuses Monday. Bradley, who's drawn strength from male voters and highly educated ones, is waging an aggressive bid to attract independents.

Earlier, I asked political scientist Linda Fowler of Dartmouth College how a distraction like this weekend's Super Bowl could affect the candidates' campaign strategy.

(BEGIN VIDEO CLIP)

LINDA FOWLER, DIRECTOR, NELSON ROCKEFELLER CENTER, DARTMOUTH COLLEGE: Well, I think for someone who is ahead, to some extent, if voters are looking elsewhere, it may mean that you're in pretty good shape. What happens in a very fluid situation, such as we have in New Hampshire -- and voters, I think, are still changing and moving around -- is that it's important for candidates to not make mistakes and to not do anything bad.

(END VIDEO CLIP)

LIN: On the Republican side, the latest tracking poll numbers put George W. Bush and John McCain in a dead heat in New Hampshire, 37 percent to 36 percent. But support for McCain from New Hampshire's independent voters is slipping. They are the ones who make up more than 36 percent of registered voters, and they can vote for either party, and McCain needs them to edge him over the top in this razor- tight race. Steve Forbes is third with 15 percent.

Already enjoying the endorsement of many high-profile Republicans, Bush picked up the backing of former New Hampshire Governor John Sununu today. Former vice presidential candidate Jack Kemp threw his support to the Texas governor yesterday. McCain, whose longshot strategy probably could not survive a loss in the Granite State, scoffed at these endorsements, as signs of what he calls "real desperation" among the GOP establishment.

Forbes, who finished a strong second to Bush's first in the Iowa caucuses, also took aim at the Texas governor today. He slammed his record in the Lone Star State, and said Bush cannot be trusted to cut taxes or government spending.

Meantime, arch-conservative Alan Keyes continues to attract attention with his hot button rhetorical style. He also seems to be benefiting from McCain slipping among independents.

And while Gary Bauer trails the GOP pack, he doesn't even register in CNN's polls. He says he is staying in the race, though. The former Family Research Council president told me today, he'll campaign all the way to the convention in Philadelphia.

Our other top story this hour: the latest blast of winter. People here in New Hampshire are used to a foot or more of snow, but not folks in the Deep South. In Mississippi, schools, businesses and local governments took a holiday, after as much as 12 inches fell overnight. That storm system is affecting Atlanta, host of Sunday's Super Bowl. Of main concern for fans: getting to the game. Numerous flights already have been canceled because of the icy conditions.

FRAZIER: No canceled flight or mere snowstorm would have kept the late Vince Lombardi from a football game, especially a Super Bowl. Lombardi's drive was legendary, and immortalized by the prize the teams will be playing for Sunday. Super Bowl winners take home the Vince Lombardi Trophy.

What was it like to grow up with that emphasis on success at home?

Here's NEWSSTAND's Bruce Burkhardt with the Lombardi generations that followed.

(BEGIN VIDEOTAPE)

BURKHARDT (voice-over): The very name Vincent Thomas Lombardi has come to symbolize winning, achievement, success.

(BEGIN VIDEO CLIP)

VINCENT THOMAS LOMBARDI, GREEN BAY PACKERS COACH: What the hell is going on out there?

(END VIDEO CLIP)

BURKHARDT: Storming the sidelines, Lombardi took over the NFL doormat, the Green Bay Packers, and made winners out of losers, leading them then to five world championships, including the first two Super Bowls.

(BEGIN VIDEO CLIP)

VINCENT THOMAS LOMBARDI: Winning isn't everything, but it's the only thing.

(END VIDEO CLIP)

BURKHARDT: In this motivational tape, "Second Effort," Lombardi transferred his teachings from the field to business -- one of the first sports figures to cash in on the field of motivational speaking.

(BEGIN VIDEO CLIP, "SECOND EFFORT") VINCENT THOMAS LOMBARDI: I think we can accomplish almost anything if we're willing to pay the price, and the price of success is hard work.

(END VIDEO CLIP)

VINCENT HENRY LOMBARDI: You must pay the price to win. Success is paying the price.

BURKHARDT: The price of success, a message still preached by Vincent Henry Lombardi, the only son of the legendary coach, and a man who knows well the price of success.

VINCENT HENRY LOMBARDI: I don't remember my dad ever telling me he loved me. I know he did, but either wasn't something he felt was important or he wasn't comfortable, for one reason or another. I don't remember that. I've made it a point to tell my kids I love them.

I didn't compare to my father. I didn't even come close.

BURKHARDT: With a different middle name than his father, he is not a Junior, but carrying around that name, "Vince Lombardi," has been a lifelong challenge, a journey that has seen a variety of occupations -- lawyer, a state legislator in Minnesota, NFL executive, and now motivational speaker.

VINCENT HENRY LOMBARDI: Striving for excellence -- that's not a sometimes things; that's an all the time thing.

BURKHARDT (on camera): After many stops along the way, Vincent Henry Lombardi finally settled here, in Seattle, far from the frozen fields of glory back east.

DAVID MARANISS, LOMBARDI BIOGRAPHER: Vincent, in his early life, certainly had a love-hate relationship with his father. He always had an enormous amount of respect for him, but found often that when his dad was around, there was more tension in the house than when he was gone, and that when his father did talk -- they didn't talk too much, and when they did, it was often critical.

BURKHARDT (voice-over): Biographer David Maraniss first chronicled the life of Bill Clinton. Now, in his recent book, "When Pride Still Mattered," he tackles a Vince Lombardi much more complex than the legend.

MARANISS: Here he is this tough, gruff, no-nonsense winner, and you think that type, that sort of personality, just goes about life and doesn't think about what they're doing. But in fact, he went to mass every day, and he prayed about his own flaws, and he knew that one of his flaws was that he gave so much to his team that he couldn't give as much to his own family.

BURKHARDT: And yet, family is one of the virtues that Lombardi preached.

(BEGIN VIDEO CLIP)

VINCENT THOMAS LOMBARDI: I tell him that from now on, that there are only three things that are really important in their lives: their religion, their family and the Green Bay Packers.

(END VIDEO CLIP)

MARANISS: I think he believed it, but he didn't practice it as much as he might have. Probably the real lineup was God, Packers, then maybe golf, and then family.

VINCENT HENRY LOMBARDI: My dad never wanted me to be in football. In fact, I had to wait until he passed away before I could do it.

BURKHARDT: For the younger Vince, it's always been a seesaw battle, trying to escape the Lombardi myth on the one hand, trying to live up to it on the other.

VINCENT HENRY LOMBARDI: On the upside, hey, I mean, I was part and parcel of one of the real great sports stories of the century, and I was there. I mean, I hung around those guys. I went to training camp. They were friends.

BURKHARDT: And it was a special time. Here's the son Vince on the sideline at Super Bowl I, with the players treating him like one of their own. He was only a few years younger than Packer legend and Lombardi favorite Paul Hornung.

PAUL HORNUNG, FORMER GREEN BAY PACKER: If ever I had a decision to make in business, and it was an important decision for Paul Hornung, I would instinctively think to call the coach right away.

BURKHARDT: A close relationship, the kind usually reserved for fathers and sons.

VINCENT HENRY LOMBARDI: My dad didn't take much interest in me as a player, and it bothered me at the time.

BURKHARDT: Young Vince played football, too, pretty good fullback at St. Thomas College in Minnesota, but he was no Paul Hornung. Who could be?

(on camera): Was there ever any jealousy in your life at that point in your life?

VINCENT HENRY LOMBARDI: Not to a particular player. But you know, my dad preached family, and, you know, we were not a real tight family. He seemed like to me -- and I was around all the time, but he seemed, you know, to be closer to them than to me, and that's not hard to understand either.

BURKHARDT (voice-over): Though he once worked for the Seattle Seahawks, the NFL and the USFL, Lombardi is no longer involved in football. One of his sons is an assistant coach in the college ranks. Another son also lives in Seattle. And guess what his name is? VINCENT THOMAS LOMBARDI: When she's calling dad its "Vince?" And for me, it's "Vincent!"

BURKHARDT: Vincent, the coach's grandson, is a successful Seattle lawyer, but unlike his dad, also carries his grandfather's middle name, Thomas.

(on camera): You're not really old enough to remember your grandfather, are you?

VINCENT THOMAS LOMBARDI: You know, I actually have some clear memories of him, but they're the kind of memories you have as a 5- year-old of your grandfather, playing with trucks on his living room floor and that sort of thing.

BURKHARDT (voice-over): Three generations of Vince Lombardis. But as the new biography points out, it was middle one, the coach's son, who shouldered the expectations.

(on camera): Here's another passage here that I thought was interesting. "Vincent was a good kid, smart, bottled up, tense, but his father thought he was soft, too much like his mother, not ready to pay the price of a decent athlete. But he got hurt too easily. It was always complicated with Vince and Vincent."

It must have been complicated.

VINCENT HENRY LOMBARDI: That would be my take on it, that he thought that I was not as strong as I could be. I don't want to say "weak," but not as strong as I be, not as strong as he would like me to be.

BURKHARDT (voice-over): But strength comes in different forms. Later, as his dad lay dying in a Washington D.C. Hospital, there wasn't enough time.

VINCENT HENRY LOMBARDI: I was 28 when he passed away. I think we were getting there. I had children of my own. I think he was beginning to see me a little differently. The fact that he passed away, we never got there.

BURKHARDT: Now, 30 years after, Lombardi is the exact same age as his father was when he died.

(on camera): Much of what you're speaking about is what he spoke about. You think he would be proud of that?

VINCENT HENRY LOMBARDI: I hope so. That's one of the reasons I do it. Not so much to make him proud, but to carry on, you know, to carry on his legacy.

BURKHARDT: If he came back to life today, you know, what would you want to say to him, or what do you think he'd say to you?

VINCENT HENRY LOMBARDI: I would say: These are your grandchildren, and you know, what a legacy that you're able to leave. BURKHARDT (on camera): A legacy indeed. It turns out that Vince the son will leave a legacy that might even make the old man jealous. Meet the latest Vince Lombardi.

VINCENT THOMAS LOMBARDI: I didn't give my son the name "Vince," but I gave him "Vincent Henry," which is my grandfather's name. My grandfather is Vincent Thomas, as am I. And I think my dad is a great guy. He's a great man. Maybe not as famous in his own right, but you know, nonetheless legitimately as good or a better man than his father, and it was his turn to have someone named after him.

(END VIDEOTAPE)

FRAZIER: Sunday, when the Vince Lombardi trophy is awarded to the St. Louis Rams or the Tennessee Titans, Lombardi's son may or may not be watching. He says he'll stay tuned in only if the game is interesting.

We'll be right back.

(BEGIN VIDEO CLIP)

ANNOUNCER: Coming up: from dogs to cattle to lizards -- what it takes to make a Super Bowl winner.

(BEGIN VIDEO CLIP)

UNIDENTIFIED MALE: They have five puppeteers. Each one's got all these controls just to work his eyes. The other one's got a whole unit there just to work his mouth.

(END VIDEO CLIP)

ANNOUNCER: Advertising's love affair with animals, as CNN NEWSSTAND continues.

(COMMERCIAL BREAK)

FRAZIER: Time now to tackle this week's "Cool Digs." You know the gameplan: Our camera takes the field, we pass you a few clues, and then you huddle up during the break and guess who works here.

(BEGIN VIDEOTAPE)

FRAZIER (voice-over): Welcome to the office of an executive know for his winning business record. He started out as a policy analyst for the United States Department of Defense. Now he sets policy for a different kind of wargame. This boss refereed the reorganization of his enterprise's entire management structure. His motto: "Fear not, we always make the right decision."

A framed note from a fan, thanking or man for leading the United Way one year.

There's sports stuff everywhere -- a ticket to the Lillehammer Olympic Games, a notice of the Green Bay Packers going public with a stock offering in 1997.

"Win some for the Gipper," former president Ronald Reagan's inscription here. In the movie, they only had to win one for Reagan's character. The bosses books huddled, "Reading Football," "Murdoch."

Above hits desk, a Cleveland Brown's helmet. He helped to relaunch them last year, with new workers, a new workplace, but the same legendary brand name, and take a look at his football collection, this one signed by Hall of Famers.

On the desk, a paper weight -- "Number 1" -- and a bronze ball carrier stiffarming anyone in the way. A management style perhaps.

This picture is from Canton, Ohio, where the boss was grand marshal of a parade.

Fresh fruit here. Unlike some of his employees, he doesn't want to look like a linebacker.

And here's where he takes time out, Squirrel Island, off the coast of Maine.

So which executive doesn't run his organization from the sideline? The answer when we come back.

(END VIDEOTAPE)

(COMMERCIAL BREAK)

(BEGIN VIDEOTAPE)

FRAZIER (voice-over): So which executive scored this collection of football helmets? He's National Football League commissioner Paul Tagliabue. Tagliabue took office in November 1989 and has been responsible for adopting stringent regulations on athlete's use of steroids and other drugs. He presided over the league's expansion in the United States and its debut internationally, and has initiated a series of rule changes to speed up the game.

(END VIDEOTAPE)

FRAZIER With this week's icy weather in Super Bowl host city Atlanta, Tagliabue may wonder why he left his New York City office -- certainly not for a warmer climate this time. The game itself, though, will be played indoors at the Georgia Dome.

LIN: Stephen, for many of us, the best part of a Super Bowl isn't the game; it's the commercials. The big game has turned into an advertisers' showcase, and an expensive one. A 30-second commercial during the first Super Bowl back in 1967 cost $42,000. It was more than half a million by the mid '80s and has doubled by the mid-'90s. This year, it's broken the two-million dollar mark.

With so much money at stake, a lot of advertisers feel the best way to keep our attention is to appeal to our animal instincts.

Once again, here's NEWSSTAND's Bruce Burkhardt.

(BEGIN VIDEOTAPE)

BURKHARDT (voice-over): Somewhere on this lot at Universal Studios, a star is creating magic, a star that I am determined to interview. You know who I'm talking about. Budweiser's frog-hating lizard, Louie, has become more than just an advertising symbol; he's become a phenomenon.

(BEGIN VIDEO CLIP, ADVERTISEMENT)

UNIDENTIFIED MALE: We could have been huge.

UNIDENTIFIED MALE: There'll be other auditions.

UNIDENTIFIED MALE: Oh yes? For what? This was Budweiser buddy -- this was big

(END VIDEO CLIP)

BURKHARDT: But Louie is only the latest in a long line of animal advertising stars. They can be cartoon characters -- Charlie the Tuna, Tony the Tiger, or Toucan Sam, or real-life animals like Morris the Cat, and the Hush Puppies. To the latest animal brat pack, the taco bell chihuahua or the Chik-fil-a cows.

BOB GARFIELD, COLUMNIST, "ADVERTISING AGE": If you want to get people's attention in advertising, you know, I would suggest always show some combination of sex, animals and babies -- but probably not all at the same time.

BURKHARDT: But shoving an animal in front of a camera isn't enough. Animals, like people, are subject to fashion, and what worked in the innocent '50s won't play in this ironic new century. Consider the evolution of Tony the Tiger.

Bob Akers and Ned Crowley are the fourth generation of creative directors on the almost 50-year-old campaign.

BOB AKERS, EXECUTIVE CREATIVE DIRECTORS, LEO BURNETT COMPANY: He's gone through a lot of physical and emotional changes, I think.

BURKHARDT (on camera): And emotional, too. I know there were the blue years, Tony's depression years.

AKERS: Yes, and then through the '60s, there were the heavy catnip years, which were very rough on all of us.

(BEGIN VIDEO CLIP, ADVERTISEMENT)

UNIDENTIFIED MALE: No, we have not seen Tony as yet, but it's going to happen.

(END VIDEO CLIP)

BURKHARDT (voice-over): In the new campaign, Tony barely appears. This mysterious tiger proved to be the most unreachable of all the animal celebrities we sought to interview. Somehow, though, I felt his presence.

AKERS: Well, the role we've got for him now is a bit of Alfred Hitchcock, where less is more, and we've got him appearing just briefly in the commercials, and you kind of have to look for him, and that becomes part of a game, really.

GARFIELD: I think that after, you know, 50 years of the mass media culture, we are a lot more sophisticated.

BURKHARDT: Yes, sophisticated. That's what we are. Found that out when we tried to catch up with the stars of Chik-fil-a's new campaign at a photo shoot.

(on camera): Right now, there's a bit of excitement on the set, as the word has reached us that the talent is about ready to leave its trailer. Let's see. Yes, true enough. Are they in a good mood?

UNIDENTIFIED MALE: Oh, yes.

BURKHARDT: Just from an economic standpoint, is it cheaper to do it with animals?

CAROLYN SOMLO, ARTIST'S AGENT, STEVE GRUBMAN PHOTOGRAPHY: Animals are more expensive. A cow's day rate could be up to $2,000 a day, whereas a human's day rate is less, a baby is less.

BURKHARDT: You're kidding? A cow gets $2, 000 a day?

SOMLO: Yes.

BURKHARDT: That's a lot of hay.

I want you to go like this, and whisper something in her ear.

Do ego problems break out on the set much with cows?

STEVE GRUBMAN, PHOTOGRAPHER: No, not with cows. That's actually the beauty with animals -- they don't have egos like people.

BURKHARDT (voice-over): During a break in the shooting, we had a rare opportunity to interview the cows. Of course, since cows can't talk, they had to communicate in their own primitive way.

Tell me, since you're success with Chic-fil-a, how has life changed for you?

What did you like about the script?

Why is it so important that you get this message out that people eat chicken?

So what's up next for you guys? Any future projects?

All right, we get the message. (voice-over): What I wouldn't give to talk to an intelligent animal.

Off screen, the macho chihuahua is actually Gidget, a six-pound female, who has helped Taco Bell move into the fast lane in the fast food wars.

CLAY WILLIAMS, CREATIVE DIRECTOR, TBWA CHIAT/DAY: It was a Sunday afternoon, and we both saw this little chihuahua kind of cruising down the street.

CHUCK BENNETT, CREATIVE DIRECTOR, TBWA CHIAT/DAY: We just both looked at each other and went, that would be funny.

BURKHARDT (on camera): How's Gidget to work with?

BENNETT: Amazing.

WILLIAMS: Gidget typically can get it done in one or two takes, whereas oftentimes, with the humans, we're going take 12, take 15.

BENNETT: The fact that we give her chicken, you know, that helps a lot.

(BEGIN VIDEO CLIP)

UNIDENTIFIED MALE: Yo quiero Taco Bell. Here lizard, lizard, lizard.

BURKHARDT: How'd you get the job?

CARLOS ALAZZRAQUI, ACTOR: It's basically luck -- you know, "Here lizard," "Yo quiero" -- who knew that that would be right for anything?.

(BEGIN VIDEO CLIP, TACO BELL ADVERTISEMENT)

UNIDENTIFIED MALE: Put it down, man.

ALAZZRAQUI: Yes, drop the Chalupa.

(END VIDEO CLIP)

BURKHARDT (voice-over): Exactly how much the chihuahua affected sales is difficult to measure. Other Taco Bell improvements were going on at the same time. But the campaign did win the industry's top honor for advertising effectiveness, the Grand Effie.

GARFIELD: A successful ad campaign can't help but be a part of pop culture, because it stays around long enough to insinuate itself into the deepest crevices of our psyche.

ALAZZRAQUI (on camera): Say, you seen Louie around?

UNIDENTIFIED MALE: He's inside. BURKHARDT (voice-over): Stage 42, Universal Studios in Los Angeles, all abuzz with the filming of one of Budweiser's Super Bowl ads, starring the most unlikely of animal celebrities -- lizards.

(on camera): You guys created the lizards, right?

STEVE DILDARIAN, COPYWRITER, GOODBY, SILVERSTEIN & PARTNERS: Yes..

BURKHARDT: You came on after the frogs had already been created.

DILDARIN: Yes.

The frogs have been around and everyone knows they were really popular. How do you top that? So I think our frustration just came out in the concept like, what if we were some animals out there that were a little pissed off? They thought they should have gotten the job.

(BEGIN VIDEO CLIP, BUDWEISER AD)

UNIDENTIFIED ACTOR: Bud...

UNIDENTIFIED ACTOR: Louie.

UNIDENTIFIED ACTOR: Frankie, eventually every frog has to croak.

(END VIDEO CLIP)

TODD GRANT, ART DIRECTOR, GOODBY, SILVERSTEIN & PARTNERS: Like, in a kind of weird way, they kind of embodied us.

BURKHARDT: What's Louie going to be doing?

DILDARIAN: Well, we can't give away too much because these are for the Super Bowl...

GRANT: It's a Super Bowl thing.

DILDARIAN: ... and we want them to be a surprise, but were going to be doing a little speech-giving..

BURKHARDT: Is Louie, from what you know, in a good mood today? I mean, is he ready to work?

DILDARIAN: I don't think he's ever in a good mood.

GRANT: He's very optimistic about being cynical today.

They have five puppeteers. Each one's got all these controls just to work his eyes. The other one's got a whole unit there just to work his mouth. Except the arm -- that's directly attached. That's more classic puppeteering.

(BEGIN VIDEO CLIP, BUDWEISER AD)

UNIDENTIFIED ACTOR: Louie, just say the line.

UNIDENTIFIED ACTOR: That's what I'm doing.

UNIDENTIFIED ACTOR: No, you're not. You're going weis...

(END VIDEO CLIP)

BURKHARDT: Tell me about the voices.

DILDARIAN: You know, it was just finding the right guys who were these crotchety kind of New York, pissed off guys.

(BEGIN VIDEO CLIP, BUDWEISER AD)

UNIDENTIFIED ACTOR: These are my interpretations of the part.

UNIDENTIFIED ACTOR: This isn't Shakespeare. You're replacing a stressed-out frog.

UNIDENTIFIED ACTOR: Hey, Frankie, you know what they say?

UNIDENTIFIED ACTOR: What?

UNIDENTIFIED ACTOR: There are no small parts, only small lizards.

(END VIDEO CLIP)

UNIDENTIFIED MALE: Playback.

BURKHARDT (voice-over): In spite of all of Louie's other character flaws, at least he's accessible to the media.

UNIDENTIFIED ACTOR: Oh, Frankie, what a nightmare.

UNIDENTIFIED ACTOR: What, are the frogs back?

UNIDENTIFIED ACTOR: No, it's the guy from CNN.

UNIDENTIFIED ACTOR: All right, be nice.

BURKHARDT (on camera): Louie, can I ask you a few questions?

UNIDENTIFIED ACTOR: For CNN, my branch is always open.

UNIDENTIFIED ACTOR: There you go.

BURKHARDT: Louie, right now you're filming one of the Super Bowl spots. Can you tell us what that's about?

UNIDENTIFIED ACTOR: No. Next question.

BURKHARDT: You have this reputation as this kind of disgruntled, whining, pain in the neck? Is that a fair characterization?

UNIDENTIFIED ACTOR: No, I'm a bundle of joy. Next question, you...

UNIDENTIFIED ACTOR: Louie.

BURKHARDT: You can't seem to hold a job.

UNIDENTIFIED ACTOR: That's not true at all. However, I would like to audition right now.

UNIDENTIFIED ACTOR: What are you doing, Louie?

UNIDENTIFIED ACTOR: This is CNN.

UNIDENTIFIED ACTOR: Oh, boy.

UNIDENTIFIED ACTOR: That was good. This is CNN. That was powerful. That was good.

BURKHARDT: No, wait, Louie, the job's been filled.

UNIDENTIFIED ACTOR: Well then tell him he's fired. This is CNN.

BURKHARDT: Louie...

UNIDENTIFIED ACTOR: Oh, I'm on a roll.

UNIDENTIFIED ACTOR: All right, knock it off, Louie.

UNIDENTIFIED ACTOR: Come on, that was good.

BURKHARDT: You can't even spell CNN, Louie.

UNIDENTIFIED ACTOR: Then who needs you? Get out of my swamp. Take your NN with you.

BURKHARDT: Never mind.

UNIDENTIFIED ACTOR: Good interview, Louie.

UNIDENTIFIED ACTOR: I thought it went OK.

UNIDENTIFIED ACTOR: Very professional.

UNIDENTIFIED ACTOR: I'm watching you, CNN.

BURKHARDT: Celebrities.

(END VIDEOTAPE)

LIN: Maybe it's because of his attitude, but Louie and company probably won't make the starting lineup for this year's Super Bowl. Right now, their ad is slated to run in the pregame show.

FRAZIER: A lot of investors may have felt like tackling dummies today, or perhaps fighters waiting for the bell.

Find out what hit Wall Street next. (COMMERCIAL BREAK)

FRAZIER: News of a warming trend in the economy hit Wall Street like an avalanche today.

LIN: Nice play on words, Stephen.

From New York, Tony Guida has our "MONEYLINE" update.

TONY GUIDA, CNN ANCHOR: Good evening.

A four-letter word was all over Wall Street today: sell. Banks, manufacturing and technology companies took the worst of a bad beating brought on by new signs of this economy overheating. The Dow bounced wildly, then it headed straight down, losing 289 points to 10738. Just two weeks ago, the Dow was nearly 1,000 points higher. The Nasdaq took a 152-point hit, putting the composite down eight percent this week alone. Qualcomm, Oracle, Amazon, Cisco, and Sun Microsystems all fell.

Much of that money leaving stocks wound up in bonds. The 30-year Treasury gained more than three-quarters of a point, the yield falling to 6.44 percent.

The news that drove investors to the exits came this morning before the markets opened. First, word that the economy grew at a sizzling 5.8 percent rate for the final three months of 1999 -- that was much stronger than Wall Street was expecting -- and employment costs in the same period were up more than one percent. Fed Chairman Alan Greenspan is known to watch that number carefully and both reports renewed Wall Street fear the Fed will raise interest rates next week and again later in the year.

And if that's not enough to worry you, how about oil prices? They've ignited a fire under the prices of gasoline and home heating oil. Not good, you say, unless of course you're an investor in oil stocks.

John Metaxas reports.

(BEGIN VIDEOTAPE)

JOHN METAXAS, CNN CORRESPONDENT (voice-over): Oil consumers may think the weather is conspiring against them. A recent cold snap has sent home heating oil prices soaring. But with crude prices in the $28 range, analysts say investors in oil stocks may be set up for some big gains this year.

JACK AYDIN, OIL ANALYST, MCDONALD INVESTMENTS: Anything above $22 level is very, very good for the producer -- not necessarily good to the consumer, but definitely good for the companies.

METAXAS: Even if crude falls from its current levels, oil company earnings this year are expected to jump.

AYDIN: I'm from the school that at the end of the day you cannot ignore earnings.

METAXAS: Aydin says stocks of the major international integrated oil companies are the best-positioned for gains. He likes ExxonMobil, Chevron and Texaco. But those gains could also hinge on a change in investor mindset, one which does not now view oil stocks as growth vehicles.

ED MARAN, OIL ANALYST, A.G. EDWARDS: Investors have quite a love of technology these days, but probably some of the most advanced technology being used anywhere in the world is being used by these major oil companies to find and develop oil, developing it and getting it to the market is an incredible technological feat.

METAXAS (on camera): Analysts point out oil stocks are not just a trading vehicles. Over the past five years, the Standard & Poor's oil composite has returned nearly 21 percent a year -- not exactly an oil rush, but a very respectable return.

That's "Your Money," John Metaxas, CNN financial news, New York.

(END VIDEOTAPE)

GUIDA: That's it for our "MONEYLINE" update.

For a complete look at the day's business news, join Willow Bay and Stuart Varney nightly on "MONEYLINE" at 6:30 Eastern, right here on CNN.

NEWSSTAND will be back in just a moment.

ANNOUNCER: Up next, one star says goodbye, two companies say hello. three superstars unite and a reunion for four musicians.

NEWSSTAND is coming right back.

(COMMERCIAL BREAK)

FRAZIER: With all the ice, snow and broken tree limbs across the country this week, millions of us qualified as movers and shakers. But you may have been too busy cleaning up to notice all the big deals that occurred.

(BEGIN VIDEOTAPE)

(voice-over): Online Slam Dunk: John Elway, Wayne Gretzky and Michael Jordan team up with CBS's Mel Karmazin. Now their big game is on the Internet.

JOHN ELWAY, FORMER PROFESSIONAL FOOTBALL PLAYER: We want to compete in business as much as we want to compete on the field.

FRAZIER: Their joint venture, called mvp.com, launched this week and features the cyber dream team giving advice and selling sporting goods online.

WAYNE GRETZKY, FORMER PROFESSIONAL HOCKEY PLAYER: If we can give a little bit of knowledge and insight, that will benefit the parents and children.

FRAZIER: Music Merger: Time Warner chief Gerald Levin involved in another merger. He teams up with EMI Group CEO Eric Nicoli, announcing a $20 billion deal and creating the world's second-largest music empire behind Seagram's Universal Music.

ERIC NICOLI, EMI GROUP CEO: You can see that combining with Warner Music Group now makes great sense.

FRAZIER: Warner-EMI Music now represents more than 2,000 musicians, including the Spice Girls, Eric Clapton, the Rolling Stones and Madonna. The deal comes 14 days after the AOL-Time Warner union, the parent company of CNN.

New Mouse in the House: Walt Disney's Michael Eisner taps ABC President Robert Iger as his second in command. Iger fills the number-two spot that's been vacant since Michael Ovitz's departure in 1996. On word of the announcement, Disney stock jumped 12 percent.

Arnold Says Adios: Sylvester Stallone, Bruce Willis and Demi Moore have already bailed. Now Arnold Schwarzenegger says "hasta la vista, baby" to Planet Hollywood. After fulfilling his five-year contract, the actor terminates his relationship with the theme restaurant chain that recently emerged from chapter 11 bankruptcy.

CROWD: Welcome to Planet Hollywood.

FRAZIER: Next month, Planet Hollywood CEO Robert Earl plans to announce a new set of celebrity investors.

Its Deja Vu All Over Again.

UNIDENTIFIED MALE: Hey, what are you looking at, Crosby?

FRAZIER: David Crosby, Stephen Stills, Graham Nash and Neil Young kick off their first tour together in 25 years.

DAVID CROSBY, SINGER: I couldn't be happier.

FRAZIER: The opening performance was a record for the musicians -- a 31-song, three-hour set. The CSNY 2000 tour follows the release of the band's new album, "Looking Forward." It's their first in 11 years.

And that's this week's "Movers, Shakers, and Dealmakers.

FRAZIER: Crosby, Stills, Nash and Young harmonizing almost as well as Vince Cellini and Fred Hickman when they're on "SPORTS TONIGHT."

VINCE CELLINI, CO-HOST, "SPORTS TONIGHT": Oh, I really don't think we're close, Stephen, but thanks anyway. We do our best. Can't carry a tune myself.

Coming up on "SPORTS TONIGHT," it is casual Friday, and dressed to thrill in Toronto was Raptor Vince Carter, gearing up for Miami in town.

Here in Atlanta, the Knicks and the Hawks go to overtime. What a great game that was.

We have complete Super Bowl coverage, including the Titans fighting among themselves.

And the women's final in the Australian Open, Hingis and Davenport.

Plus, whatever (ph) happens is the Road Runner versus the Coyote, brought to you by Acme and all of the fine Acme products.

"SPORTS TONIGHT" is coming up next -- Carol.

LIN: All right, thanks, Vince.

Different kind of sports being played here in Manchester, New Hampshire. Monday is the eve of the New Hampshire primary. Join us for a special edition of CNN NEWSSTAND. Our primary preview includes the latest from both parties. And we'll meet an old-timer who's seen the candidates come and go for the last 30 years. Join us Monday at 10:00 p.m. Eastern.

From Manchester, I'm Carol Lin.

FRAZIER: Have a good weekend, Carol. I'm Stephen Frazier in Atlanta.

Good night from the NEWSSTAND.

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FashionNet: Russia\'s Bid To Relaunch Its Fashion Industry

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FashionNet: Russia\'s Bid To Relaunch Its Fashion Industry