The Global Roundtable for Sustainable Beef (GRSB) has an agenda all too familiar to U.S. ranchers. The environmental group, World Wildlife Fund (WWF aka World Wide Fund for Nature), seeks to fundamentally change the entire beef industry through the GRSB. WWF's website states that they are a founding member of the GRSB and are "actively involved in the newly established U.S. Roundtable for Sustainable Beef and Canadian Roundtable for Sustainable Beef as well as related pilot projects to develop key sustainability indicators and methods to verify sustainable beef." Their goal is to transform the beef supply chain by influencing the "companies [which] control twenty- five percent of all fifteen of the most significant commodities that threaten biodiversity" (Clay, 2010). The WWF claims beef and biofuels are two of these threatening commodities. (Clay, 2010).
A 2012 WWF press release listed GRSB founding members as "AllFlex, Cargill, Elanco, Grupo de Trabalho da Pecuaria Sustentavel (GTPS), JBS, McDonald's, Merck Animal Health, National Wildlife Federation, Rainforest Alliance, Roundtable for Sustainable Beef Australia, Solidaridad, The Nature Conservancy, Walmart and World Wildlife Fund." The 2014 UN's Climate Summit Agriculture Action One-Year Report recognized McDonald's commitment to "holistically transform the entire beef value chain". In 2015, the WWF listed Cargill and McDonald's as two of their largest corporate partners.
This news has been published by title Environmental Innovation Is Thriving In Corporate America, Despite The Leadership Vacuum In DC
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