Both campaigns are spending more than $100,000 on the initial buy to air their ads in the state's four biggest media markets: Charleston, Columbia, Greenville-Spartanburg and Myrtle Beach-Florence.

Smith has led in fundraising so far in the three-way Democratic primary, reporting $622,000 in his campaign war chest at the end of March.

Willis has kicked in around half a million dollars of her own money to keep pace with Smith after getting into the race late in February. Charleston technology consultant Phil Noble has lagged further behind, reporting just $60,000 on hand at the March filing deadline.

Three of the five Republicans running in the race — incumbent Henry McMaster of Columbia, Catherine Templeton of Mount Pleasant and John Warren of Greenville — have already begun airing several TV ads. With significantly more money to spend, the GOP contenders are expected to blitz the airwaves as the June 12 primary approaches.

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Democrats Hitting Airwaves In South Carolina Governor\'s Race

Source:The State

Democrats Hitting Airwaves In South Carolina Governor\'s Race

Democrats Hitting Airwaves In South Carolina Governor\'s Race

Source:Politico

Democrats Hitting Airwaves In South Carolina Governor\'s Race

Democrats Hitting Airwaves In South Carolina Governor\'s Race

Source:ABC News

Democrats Hitting Airwaves In South Carolina Governor\'s Race