Both campaigns are spending more than $100,000 on the initial buy to air their ads in the state's four biggest media markets: Charleston, Columbia, Greenville-Spartanburg and Myrtle Beach-Florence.
Smith has led in fundraising so far in the three-way Democratic primary, reporting $622,000 in his campaign war chest at the end of March.
Willis has kicked in around half a million dollars of her own money to keep pace with Smith after getting into the race late in February. Charleston technology consultant Phil Noble has lagged further behind, reporting just $60,000 on hand at the March filing deadline.
Three of the five Republicans running in the race — incumbent Henry McMaster of Columbia, Catherine Templeton of Mount Pleasant and John Warren of Greenville — have already begun airing several TV ads. With significantly more money to spend, the GOP contenders are expected to blitz the airwaves as the June 12 primary approaches.
This news has been published by title Democrats Hitting Airwaves In South Carolina Governor\'s Race
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