Australia’s Coolest Family Holidays

Subaru Australia has used a series of photographs taken in quick succession to show a family’s adventure in their new Outback.

The ad begins with a selfie as the family sets off on the trip, before the photographs quickly move through the house and garden.

The ad forms part of Subaru’s brand platform ‘do’ using the slogan ‘do more outback’ at the conclusion of the ad.

The ad was created by Subaru’s agency of record Disciple.

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In June, Subaru launched a movie-trailer style campaign to push its new Subaru XV.

The ad positioned the car as “one woman’s needs and a man’s desire”

Abigail Dawson

Abigail Dawson is a reporter at Mumbrella mainly covering the creative and PR space. Abigail graduated from RMIT University where she completed a Bachelor of Communications (Journalism) majoring in politics, economies and businesses. She has interned at Mamamia and completed work experience at 3AW and Channel 10.

topics Disciple, Do More Australia, Subaru, Subaru Outback img src="https://mumbrella.com.au/wp-content/themes/mumbrella/images/facebook.svg"">> Share img src="https://mumbrella.com.au/wp-content/themes/mumbrella/images/twitter.svg"">> Tweet img src="https://mumbrella.com.au/wp-content/themes/mumbrella/images/linkedin.svg"">> Share Comments: 1 Add Comment "> Add Comment Jake 1 Mar 18

Saw this last night. Cuts through nicely

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Australia’s Coolest Family Holidays

Source:BBC

Australia’s Coolest Family Holidays

Australia’s Coolest Family Holidays

Source:BBC

Australia’s Coolest Family Holidays