"Instead of keeping engineers on a relentless annual schedule and cramming features into a single update, Apple will start focusing on the next two years of updates for its iPhone and iPad operating system, according to people familiar with the change. The company will continue to update its software annually, but internally engineers will have more discretion to push back features that aren't as polished to the following year."
The change suggests that Apple now realizes that the vast majority of iPhone users are not necessarily the technology super-experts, as they might have been in the early days of the iPhone or iPad.
Instead, iPhone owners regularly use the devices as their main computer, day-in and day-out. For them, reliability is much more important than a software update that may add a feature their older phones don't even support like the lip-syncing Animoji, currently an iPhone X exclusive. And that's especially true if those software updates introduce the possibility of new bugs or glitches that complicate their experience.
So ultimately, this change is very good news for any iPhone owner. Innovation at Apple won't stop — it still needs to sell new phones every year — but it suggests that Apple won't be pushing out half-baked features just to make old iPhones feel new.
It's probably also good news for software engineers at Apple, who may get to take a break now and then from the relentless marching forward of the army. Still, some all-nighters are probably yet in their future.
AppleIn many ways, the shift reported by Bloomberg and Axios show that Apple understands that the iPhone is no longer a young product. Ten years-plus, it's fully mature." data-reactid="83">AppleIn many ways, the shift reported by Bloomberg and Axios show that Apple understands that the iPhone is no longer a young product. Ten years-plus, it's fully mature.
And mature products don't necessarily need to change every year for comparatively arbitrary reasons.
This line of thinking was highlighted by Steven Sinofsky, a former Microsoft executive and current Andreessen Horowitz board partner, who argued in a long series of tweets on Monday that Apple's bugs aren't necessarily more common than they were in the past. Instead, he says, the reported change to its software focus isn't a reaction to outside criticism — it's simply what any big tech company needs to do after a few years of building out its core product.
In other words, Sinofsky argues, what's happening at Apple is a natural reaction to the balance a giant project like iOS needs.
11/ What is lost in all of this recent discussion is the nuance between features, schedule, and quality. It is like having a discussion with a financial advisor over income, risk, and growth. You don’t just show up and say you want all three and get a “sure”.
And the "buggy feeling" is due to the fact that hundreds of millions of people use iPhones for hours per day. "What is different is that at scale a bug that happens to 0.01% of people is a lot of people," he tweeted. "A stadium full or more."
29/ The more a product is used the more hyper-sensitive people get to how it works. The human brain is extraordinary in how it recognizes even the slightest changes in responsiveness, performance, and sequencing of operations.
His takeaway? Don't panic: Apple knows what it's doing, and whatever change to its development process is currently going on will make Apple stronger in the long run.
31/ But what happens to a team as complexity evolves is simply the challenge of coordination and more importantly consistency or leveling of decisions across a complex system. This is particularly acute if the bulk of the team has only known the previous few years of success. Tweet Embed:
32/ So Apple will just renew the engineering process. It means thinking about how risk is analyzed, how schedules are constructed, how priorities are set. This is literally what it means to run a project and what we are all paying them to do. Tweet Embed:
END/ So to me on Apple, even as an outsider, I feel confident saying that this isn’t reactionary/crisis or a response to externalities. Importantly it isn’t a massive pivot/“student body left”. It’s a methodical and predictable evolution of an extremely robust and proven system.
This isn't a move made out of desperation. Apple is deciding to head off a process that had stopped producing the desired output. A grand rethinking of how it's going to produce software for iPhones is a very good development for all Apple users, especially those who value reliability and consistency.
The next iPhone update may not have super-Animoji. But if it crashes less, lots of people should be happy.
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This news has been published by title After 10 Years, Apple Is Totally Changing How It Makes IPhone Software — And Users Should Be Ecstatic (AAPL)
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